Floodlit stadium at night
Sports Commercial Partnerships Agency

Connecting ambitious businesses with the clubs that move communities.

Meaningful, long-term sponsorships across the Premier League, EFL, National League and professional boxing. Built on relationships, trust and exceptional service.

Top Flight
Premier League
EFL
Championship
EFL
League One & Two
Professional
National League
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About PW Sports Partnerships

A partnerships agency built on relationships, not transactions.

PW Sports Partnerships is a professional sports commercial partnerships agency dedicated to connecting ambitious businesses with sports clubs through meaningful, long-term sponsorships.

We work across the Premier League, Championship, League One, League Two and the National League, alongside professional and amateur boxing, delivering the same dedication to every partnership as we would to a major commercial agreement.

1st
Class service
100%
Client focus
Long-term
Partnerships
MatchdayShirt sponsorshipCommunity volunteersPitch-side boards
What we do

End-to-end commercial partnerships, delivered professionally.

We act as an outsourced commercial team for clubs, and a trusted partnerships advisor for businesses. One team, one standard, across every level of the game.

Sponsorship Strategy

We define the right partnership objectives for your brand or club, then build a strategy that delivers commercial and community value.

Partner Matchmaking

We identify and introduce genuinely aligned businesses and clubs, focusing on shared values and long-term fit rather than short-term deals.

Commercial Packaging

Shirt, ground, matchday, digital and community assets, packaged into professional inventories that businesses want to buy into.

Activation & Reporting

We help sponsors and clubs bring partnerships to life, measure impact and continually improve the value each side receives.

Who we partner with

Helping businesses turn sport into brand awareness, new business and community.

We work with businesses across every industry, with a particular focus on the construction and recruitment sectors, industries where trust, reputation and long-term relationships decide who wins.

Focus sector

Construction

Regional and national construction businesses use sport to build brand recognition, attract talent and connect with decision-makers in the communities they build in.

Focus sector

Recruitment

Recruitment agencies partner with clubs to widen candidate reach, showcase employer brand, and win new client relationships through shared community platforms.

Open to all

All Industries

From finance and legal to hospitality, technology and consumer brands, we work with any ambitious business that wants meaningful visibility through sport.

Brand awareness
Consistent, high-quality visibility across matchday, digital and community touchpoints.
New business
Warm introductions and B2B networking within a trusted, senior-level club environment.
Community connection
Genuine local goodwill that strengthens reputation, recruitment and customer trust.
Clubs we work with

From the Premier League to the boxing ring.

Every partnership matters, regardless of its size. We hold ourselves to the same standard on every deal, whether it is a Premier League club or an independent boxing promotion.

Top Flight
Premier League

The pinnacle of English football, global reach and unrivalled commercial visibility for brand partners.

EFL Tier 1
Championship

The step below the Premier League, high-profile clubs with regional and national reach.

EFL Tier 2
League One

Established clubs with strong fanbases, growing digital audiences and commercial ambition.

EFL Tier 3
League Two

Community-rooted clubs with genuine matchday atmosphere and strong local brand equity.

Non-League Premier
National League

Fast-growing, ambitious clubs where sponsorship value and visibility often outperform expectation.

Professional & Amateur
Boxing

Fighters, gyms and promotions with loyal, highly engaged audiences and standout commercial storytelling.

Our approach

Every sponsorship matters. Regardless of its size.

Our mission is simple: build lasting partnerships that create genuine value for both clubs and sponsors through honesty, integrity and a personal approach.

Relationships

We invest time in understanding both sides. Real partnerships are built on people, not spreadsheets.

Trust & Integrity

Honesty in every conversation. We only put deals together when they genuinely work for both parties.

Exceptional Service

Same dedication for a smaller partnership as a major commercial agreement. Every time.

Personal Approach

You will always know who you are dealing with. No account layers, no hand-offs, no lost details.

Let's build something lasting

Start a partnership that actually delivers.

Whether you are a business looking for meaningful visibility, or a club looking for professional commercial representation, we would like to hear from you.

Contact details